About Us

Sweedsy was founded by a group of coaches and organisational psychologists who believe that self‑awareness is at the heart of transformational leadership. Our flagship Leadership Style Circle Test brings together years of research and practice to help individuals understand their unique combination of creative and reactive tendencies.

We draw on the acclaimed Leadership Circle assessment model as well as other validated frameworks to deliver actionable insight. Our team has decades of combined experience in executive coaching, organisational development and human behaviour, ensuring that the guidance we provide is grounded in science and real‑world application. By offering a free version of our assessment and affordable premium reports, we strive to make leadership development accessible to everyone.

Our mission is simple: empower leaders at all levels to unlock their full potential. We are passionate about cultivating communities of learners who support each other's growth. Whether you are a seasoned executive or a student stepping into your first leadership role, Sweedsy offers resources to help you reflect, learn and lead with purpose.

Thank you for visiting and being part of our journey. Together we can inspire a new generation of leaders who lead with empathy, courage and vision. If you'd like to work with us or learn more about our programmes, please feel free to reach out via our contact page.